Last updated: January 2026

This Privacy Policy explains how personal data is processed when visiting baerlukas.com, in accordance with the General Data Protection Regulation (GDPR / DSGVO).

1. Controller

The controller responsible for data processing on this website is:

Lukas Baer
Hauptstraße 79
74638 Waldenburg
Germany

Email: info@baerlukas.com

2. General Information on Data Processing

Personal data is processed only to the extent necessary to provide a functional website and to offer our services.

Legal bases for processing (Art. 6 GDPR)

• Consent (Art. 6(1)(a))
• Performance of a contract or pre-contractual measures (Art. 6(1)(b))
• Legal obligation (Art. 6(1)(c))
• Legitimate interests (Art. 6(1)(f))

3. Data Collection When Visiting the Website

When accessing this website, the hosting provider automatically collects the following data:

• IP address
• Date and time of access
• Browser type and version
• Operating system
• Referrer URL

This data is technically required to display the website and to ensure stability and security.

Legal basis: Art. 6(1)(f) GDPR Legitimate interest: secure and reliable operation of the website.

4. Hosting

This website is hosted by:

STRATO AG

Germany

STRATO processes personal data on our behalf based on a data processing agreement (Art. 28 GDPR). Data processing takes place within the European Union.

5. Contact Forms and Communication

If you contact us via forms on this website or by email, the following data may be processed:

• Name
• Email address
• Message content

Form submissions are processed using:

• WordPress
• WPForms
• Zapier (workflow automation)

Data is used solely to process inquiries and respond to requests.

Legal basis:

• Art. 6(1)(b) GDPR (pre-contractual communication)
• Art. 6(1)(f) GDPR (legitimate interest in efficient communication)

Retention:

Data is deleted once the inquiry has been fully processed, unless statutory retention obligations apply.

6. Cookies and Consent Management

This website uses cookies. Cookies are small text files stored on your device and may include:

• Technically necessary cookies
• Analytics cookies
• Marketing and advertising cookies

Analytics and marketing cookies are only set after explicit user consent via a cookie consent banner.

Legal basis:

• Necessary cookies: Art. 6(1)(f) GDPR
• Analytics & marketing cookies: Art. 6(1)(a) GDPR (consent)

7. Analytics – Google Analytics (GA4)

This website uses Google Analytics provided by Google. Google Analytics is used to analyze website usage and improve content.

Processed data may include:

• Anonymized IP address
• Usage behavior
• Device and browser information

IP anonymization is enabled.

Google Analytics is only activated after user consent. Data may be transferred to servers outside the EU (e.g. USA). Legal basis: Art. 6(1)(a) GDPR (consent) Appropriate safeguards are applied, such as standard contractual clauses.

8. Advertising – Google Ads & Meta Ads

This website uses advertising services provided by:

• Google Ads
• Meta Platforms (Facebook & Instagram Ads)

These services may use cookies and tracking technologies to:

• Measure campaign performance
• Display personalized advertising

Processed data may include:

• IP address
• Device information
• Interaction with ads

Advertising and remarketing technologies are only activated after explicit user consent. Data may be transferred to third countries (e.g. USA). Legal basis: Art. 6(1)(a) GDPR (consent)

9. Embedded Social Media & Video Content

This website embeds content from third-party platforms, including:

• Instagram
• YouTube

When visiting pages with embedded content, personal data (such as IP address) may be transmitted to these providers.

Embedded content is only loaded after user consent, where required.

Legal basis:

• Art. 6(1)(a) GDPR (consent)
• Art. 6(1)(f) GDPR (legitimate interest in presentation)

10. Data Transfers to Third Countries

Where personal data is transferred outside the EU/EEA, this is done in compliance with GDPR requirements, including:

• Adequacy decisions
• Standard contractual clauses

11. Data Retention

Personal data is stored only for as long as necessary for the respective purpose or as required by statutory retention obligations.

12. Rights of Data Subjects

You have the right to:

• Access your data (Art. 15 GDPR)
• Rectification (Art. 16 GDPR)
• Erasure (Art. 17 GDPR)
• Restriction of processing (Art. 18 GDPR)
• Data portability (Art. 20 GDPR)
• Objection to processing (Art. 21 GDPR)
• Withdraw consent at any time (Art. 7(3) GDPR)

13. Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority, particularly in the EU member state of your residence or workplace.

14. Data Security

Appropriate technical and organizational measures are implemented to protect personal data against unauthorized access, loss, or misuse.

15. Changes to This Privacy Policy

This Privacy Policy may be updated to reflect legal or technical changes. The current version is always available on this website.